Kovalenko's Marketing Blog

Inbound, digital, content, social media


Susan Gaide, Instructional Designer and Adjunct Online Professor at University of California – Berkeley Extension (New York / San Francisco, USA).

“Viktor has an analytical mind, is meticulous in his work and never takes success for granted. He understands that when you succeed, you still need to analyze your results so as to gain a deeper understanding of how you achieved those results. He will be an asset to anyone who chooses to employ or do business with him.” (April 30, 2013)

Rodney Powell, Excel VBA, Real Estate & Property Tax Solutions (Texas, USA).

“Viktor is extremely competent and genuinely humble, given his credentials. Mr. Kovalenko brings unique experience in both marketing and journalism. He is excellently quality conscious, always available, sensitive to deadlines, communicates very effectively, and is cooperative as a friend and a professional. He earns the highest recommendation I can give !” (May 10, 2013)

Lorenz Schrader, CEO at B2B consulting company Multichannel Germany (Wuppertal, Germany)

“Very great work and 100% professional. I got exactly what I was looking for. Viktor has a great understanding of marketing and social media and I will work definetly with him again on the next project. Very efficient and nice to talk to.  (April 26, 2013)

Myhaylo Beletsky, Senior Correspondent at Stolichnye Novosty paper (Kyiv, Ukraine)

“I judge Viktor’s management skills upon taking part in journalist trip with EU delegation to Ukraine team to Zaporizhzha. The aim of this trip was to illustrate the advantages of new communication model for local authorities and local communities in area development. The aim of Viktor as PR manager was to organize perfect presentation of those results as well as guarantee media representatives full access to information and project participants. Viktor have shown himself as high-skilled specialist with abilities to guarantee results – in depth coverage of the aimed event. I recommend Viktor, as a proven partner in presentations and media relations.” (July 25, 2010)

Natalya Miroevskaya, Senior Account Manager at The PBN Company (Moscow, Russia)

“I had the pleasure to work with Viktor on one of the multi-office international clients of The PBN Company. He is knowledgeable, able to meet tightest deadlines and very aware of the Ukrainian business and political context that was especially valuable to the client. I have no hesitation in recommending Viktor.” (August 17, 2009)

Valeriya Trifonova, Head of PR department at LLC Sandora owned by PepsiCo (Kyiv, Ukraine)

“Viktor is a high-qualified PR specialist with a strong media background, deep knowledge of PR and journalism, and how it affects marketing. He is able to design various PR concepts, strategies and tactics, successfully implement them and use the right communication tools to increase brand awareness. His media relations activities at PBN – Ukraine and personal contacts with key Ukrainian editors & journalists helped Sandora to widen media opportunities. He had proven his ability to meet communication challenges. I enjoyed to work with Viktor, so I am glad to recommend him.” (July 22, 2010)

William Pawlowsky, Foreign Correspondent at Ukrainian Time Radio (Montreal, Canada)

“I have seen how Viktor developed from a well seasoned journalist into a professional PR man, who is constantly growing, and looking for ways to improve his knowledge both in the field of PR and in his knowledge of the English language. I would highly recommend Viktor for his professionalism and integrity and if the need arose to higher a PR professional he would be at the top of my list.” (July 27, 2010)

Alex Belyakov, Ph.D, Associate Professor at Kyiv Shevchenko University (Ukraine)

“I have a pleasure to give recommendation to Viktor, a superior TV journalist, who was a guest lecturer at the Department of International Journalism at Kyiv Shevchenko University for 2 years, where I used to work. He developed his own methods for coaching students based on modern art of media planning, news editing & presenting, art of live interview, and editorial policy of British Broadcasting Corporation (BBC). He co-taught two subjects “Art of Journalism” and “Journalist Profession”. At that time Viktor was working as a newscaster at Novy TV channel, therefore his lessons, seminars and trainings were popular among students.” (August 30, 2009)

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