Kovalenko's Marketing Blog

Inbound, digital, content, social media

Which social media management tool is better?

“The powerful social tool for business”. This description is about Hootsuite, the online platform which helps marketers to manage multiple accounts and profiles in social networks simultaneously. Hootsuite is probably … Continue reading

January 31, 2017

Social Media Strategies and Personal Branding

Many experts and marketers say that branding should not be an element of a social media strategic plan. They suggest that branding should stand alone, even a bit outside of marketing. … Continue reading

July 15, 2013 · 4 Comments

Elements of Social Media Strategic Plan

Every time when we decide to launch social media accounts for ourselves or for our companies and organizations, the first question we ask is about our future social media strategy. That … Continue reading

June 30, 2013 · 3 Comments

Where To Gather RSS Feeds After Google Reader?

Not so many days ago I wrote a post about Google’s decision to shut down its RRS reader (Google Reader). And I have to return to this topic because I stumbled … Continue reading

March 30, 2013 · 2 Comments

Yahoo! and Google Shut Down Their Social Media “Dogs”

Probably, some day in the future this month could be called as a social media turnaround and a starting point in repositioning online businesses, when social platforms began to sharpen … Continue reading

March 19, 2013 · 9 Comments

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