Kovalenko Marketing

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Must Know Hashtags for Social Media Marketing

One of the biggest common myths I read about using category tool on Twitter – hashtags – was in the blog post by writer Vanessa Doctor. She found out that people usually think that hashtags are only for twitter-ers with a huge following.

Actually it’s for all of us, and especially for those who work in social media marketing and online promotion. Recently I tried to refresh my knowledge about variety and popularity of hastags, because for years on my personal Twitter account I got used to use a small number of them.

Therefore I made a quick list of my frequently used hashtags and grouped them in four categories. You probably know many of them because they are obvious topics for discussion. (And, of course, it is not the final list of tags used on Twitter). See my following infographics.

Twitter hashtagsSure, the most effective is a combination of words #SocialMedia. If I add it into my 140 characters post, I can hope for some new followers. On the following screenshot from Hashtags.Org, a leading online community for micro-blogging enthusiasts you will see the curve of #SocialMedia popularity.

Hashtags.Org #SocialMedia hashtagOther popular hashtag for social marketers is #SMM, which is a key word term “Social Media Marketing”. But there’s no guaranty that all of followers gained this way will talk about social media and start social networking with you. And in this blog post I just described how hashtags work in practice.

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6 comments on “Must Know Hashtags for Social Media Marketing

  1. katelgarrison
    January 31, 2013

    The hashtag part of Twitter has been confusing me a bit. How are you supposed to know there are hashtag abbreviations like “ICanDoThis” or do you just make it up?

  2. Viktor Kovalenko
    January 31, 2013

    Kate, as you can see here –> http://www.hashtags.org/analytics/ICanDoThis/ hashtag #ICanDoThis is about 10 times less popular in comparison to #SocialMedia. We can use it for special occasions, like passing an exam or completing a course project, winning at Olympics or finding a job of our dream.

    People generally love inspirational texts, signs and quotes. So into the tweets they like to add #ICanDoThis as a sign of a significant personal achievement.

    Hashtags are not so difficult to learn. You can always check what you think should be your today’s hashtag by quick preliminary search on Twitter. I also suggest to use for it http://www.hashtags.org/

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  6. Blogger
    April 23, 2013

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This entry was posted on January 30, 2013 by in Blogging, Infographics, Microblogging, SMM, Social Media, Twitter and tagged , , , .

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