Kovalenko Marketing

Blog about marketing, communications, content, and social media

Why Do People Like Infographics?

An infographic is a visual representation of information. Since 2010 the term “infographic” is a bit of a buzzword among online marketers who consider it as an extra promotional tool … Continue reading

Featured · 13 Comments

Elements of Social Media Strategic Plan

Every time when we decide to launch social media accounts for ourselves or for our companies and organizations, the first question we ask is about our future social media strategy. That … Continue reading

Featured · 3 Comments

How Twitter Is Different From Facebook?

Recently I was asked about how Twitter is different from Facebook. This question seemed very simple to me to answer. However it forced me to write this post and review … Continue reading

August 16, 2013 · 1 Comment

Understanding A Lead In Inbound Marketing

Looking for a next topic for updating my blog, I switched my view from social media techniques and online content to a wider topic – inbound marketing. And now I … Continue reading

August 10, 2013 · 6 Comments

What Does Quality Content Mean?

In the beginning of 2013, the internet search leader Google suggested website builders and bloggers to focus more on building quality sites and less on link building. One of the … Continue reading

August 4, 2013 · 2 Comments

What Do We Know About Content Marketing?

As it is known, content is a key in any online activity. You cannot introduce yourself to someone by click or ‘like”, you need to say something or express yourself via words.

August 1, 2013 · 1 Comment

How Infographics Сan Help In Marketing?

Anyone who uses information graphics not for fun, but for strategic business purposes thinks about the impact it can bring into marketing campaigns. Being a part of the online content … Continue reading

July 30, 2013

Types of Infographics and Visualisation

Today my attention is on types of infographics, because there are a lot of them around and it is interesting to understand how they are structured. Web designers, online marketers … Continue reading

July 25, 2013 · 1 Comment

Blogging Tips: The Optimal Frequency of Updates

Every blogger thinks about the optimal frequency of publishing blog posts. One decide to update his blog once a month, the other – once a week. The most determined blog … Continue reading

July 20, 2013 · 6 Comments

Social Media Strategies and Personal Branding

Many experts and marketers say that branding should not be an element of a social media strategic plan. They suggest that branding should stand alone, even a bit outside of marketing. … Continue reading

July 15, 2013 · 4 Comments

Marketing Strategies for Pinterest

What optimal strategies on Pinterest can be for ordinary people, small businesses, and entrepreneurs? I think they need much more simple advice and affordable approach.

July 10, 2013 · 4 Comments

Twitter Marketing Tips: How To Deal With 2,000 Limit?

Unfortunately, many people don’t realize that Twitter has a special technical limit for mass following of 2,000. My friend hit this, and saw an error message when tried to follow more.

June 25, 2013

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