Kovalenko's Marketing Blog

Inbound, digital, content, social media

Why Do People Like Infographics?

An infographic is a visual representation of information. Since 2010 the term “infographic” is a bit of a buzzword among online marketers who consider it as an extra promotional tool … Continue reading

Featured · 13 Comments

Elements of Social Media Strategic Plan

Every time when we decide to launch social media accounts for ourselves or for our companies and organizations, the first question we ask is about our future social media strategy. That … Continue reading

Featured · 3 Comments

Which social media management tool is better?

“The powerful social tool for business”. This description is about Hootsuite, the online platform which helps marketers to manage multiple accounts and profiles in social networks simultaneously. Hootsuite is probably … Continue reading

January 31, 2017

How Twitter Is Different From Facebook?

Recently I was asked about how Twitter is different from Facebook. This question seemed very simple to me to answer. However it forced me to write this post and review … Continue reading

August 16, 2013 · 1 Comment

Understanding A Lead In Inbound Marketing

Looking for a next topic for updating my blog, I switched my view from social media techniques and online content to a wider topic – inbound marketing. And now I … Continue reading

August 10, 2013 · 6 Comments

What Does Quality Content Mean?

In the beginning of 2013, the internet search leader Google suggested website builders and bloggers to focus more on building quality sites and less on link building. One of the … Continue reading

August 4, 2013 · 2 Comments

What Do We Know About Content Marketing?

As it is known, content is a key in any online activity. You cannot introduce yourself to someone by click or ‘like”, you need to say something or express yourself via words.

August 1, 2013 · 1 Comment

HubSpot Content Certificate

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